This Makes It Clear That Converting Is Simple

And not intimidating. Background image incorporated in the landing page design scrolls through short videos showing scenarios where you could use the app. It also gives you a glimpse of what it looks like on different devices. 22. River pools & spas* *editor's note: river pools & spas is an impact client landing-page-example-river-pools how they got it right: high contrasting headline telling exactly what you get from the offer. Headline written in a friendly, human voice. Short, concise copy explaining the value of the offer.

Landing page design includes a video going into greater detail about the value of the offer. Call-to-action button is bright orange, drawing the user's eye directly to it and the accompanying copy "i'm ready to learn!" 23. Vivino landing-page-example-vivino how they got it right: use of red stands out on the black background and draws the mental business email list connection to wine, vivino's main product. Headline is simple, concise, and gives you the most important reason to download their app. Three-step area in the landing page design highlights the simplicity of the app, which otherwise

could be a barrier to entry for older folks who enjoy wine but aren’t tech-savvy. 24. Industrial packaging* *editor's note: industrial packaging is an impact client landing-page-example-industrial-packaging how they got it right: includes a video with a real team member. Bulleted lists and bolding draw your eye to key information in the page's copy. Details exactly what to expect after you fill out the landing page form. Includes the option to call and speak to a real person with one click of a button if on mobile. 25. Trulia landing-page-example-trulia how they got it right: