appropriate trust markers A ‘trust marker’ is Armenia Cell Phone Numbers List anything that indicates trust and quality to a potential customer. Examples of trust markers include: Accreditations Industry awards Testimonials Social proof (number of existing customers, “featured in” and client logos, etc.) Reviews How your personas respond to different trust markers is not always uniform. A testimonial from an authority figure, for instance, is only useful if your visitors recognize the authority figure. This is why you should change your trust markers to
appeal to each target persona. Let’s take a look Armenia Cell Phone Numbers List at the online MBA program landing page again. Notice the badges at the bottom of the page? Use appropriate trust markers - Use to appeal to each target persona These are trust markers geared specifically towards MBA students. MBA students consider school rankings when making their decisions, hence the inclusion of US News and Bloomberg school ranking badges. Accreditation is a strong trust marker for an industry filled with non-accredited institutions, hence
the inclusion of the accreditation badge. A Armenia Cell Phone Numbers List testimonial from a student wouldn’t work equally well here. Similarly, consider this landing page for an online signature service trial. A lot of tech enthusiasts use these publications to find new products to try. Including quotes from these publications on the landing page gives new users more incentive to try out the product. Use appropriate trust markers - ideal for tech enthusiasts Thus, instead of using the same trust markers for all your personas, think of what a specific
I’ll probably keep it short and sweet and link to this instead if that's cool. Thanks
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