Reach More New Customers Can Have From Basic

This means that currently they do not yet have this knowledge, so much remains to be done in this area. Unfortunately, given consumer evolution, by the time we get to consumers may have moved beyond cognitive technology . Cmos need to be bolder and implement new technologies before consumers evolve. How do chatbots benefit companies? An interesting forbes article provides a clear example of the advantages of chatbots. Thezboy uses facebook comments and messages to communicate with end users and businesses. Consumers don't need to leave facebook on their mobile device to talk to businesses, and businesses have an integrated platform apart from facebook messenger.

Cmos need to use technology to improve the user experience if your client gets good service from your company and a good online experience, 'word of mouth' towards executive email list their friends, family and/or work colleagues will be very beneficial for your business. And there is nothing more inbound than 'word of mouth' marketing. One of the most effective ways to manage the user experience (ux) is through technology . For example, if a customer leaves their car at a garage for a service, they receive a text message from the garage confirming that they have received the car and are starting to work on it. Later, the client receives a message with the faults detected and the cost of the repair (he can even receive a video in which the technician explains what repairs must be done.

When the repair is complete, the customer receives another message informing him that his car is ready. The message includes a free uber service so that the customer can go to the garage to pick it up. All this management is controlled by technology , and if the customer experience is satisfactory, he will undoubtedly recommend the workshop to his circle of contacts. Understanding the consumer is the key in this era of changing technology and consumer habits, it is important to understand consumers, know how to apply technology and strategies to improve customer experiences and, therefore, retain them and turn them into authentic evangelizers of your brand.