Google ads link google analytics

Add UTM codes.

Urchin Tracking Module (UTM) codes are used by Google to track any activity associated with a specific link. You’ve probably seen them before — it’s the part of a URL that follows a question mark (“?”). UTM codes will tell you which offer or ad led to a conversion so you can track the most effective parts of your campaign. UTM codes make it easier to optimize your Google Ads since you know exactly what’s working.

The trick, though, is to add your UTM codes at the campaign level when you set up your Google Ads, so you don’t have to do so manually for each ad URL. Otherwise, you can add them manually with Google’s UTM builder.

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

google ads set up utm codes google campaign url builder

Set up conversion tracking.

Conversion tracking tells you exactly how many customers or leads you’ve acquired from your ad campaigns. It’s not mandatory to set up, but, without it, you’ll be guessing the ROI of your ads. Conversion tracking allows you to track sales (or other activities) on your website, app installs, or calls from your ads.

google ads conversion tracking

Manage and organize your ads with our free Google Ads Kit and Templates.

Integrate your Google Ads with your CRM.

There is something to be said about keeping all of your data in one place where you can track, analyze, and report on it. You already use your CRM to track contact data and lead flows. Integrating Google Ads with your CRM gives you the ability to track which ad campaigns are working for your audience so you can continue marketing to them with offers that are relevant.